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Every season Puma has a big cat tee, it is an important symbol and representation of the brand. During the Spring/Summer season I designed a vector graphic cat so for this season I opted to use pencil only. I have aimed to create the shared connection in the Puma's expression with an athlete's focus.
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I was approached to produce a graphic for Ferrari's upcoming race with the words "Piedi per terra, e a tessa bassa."
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When you are the best team in the league you hold control the outcome.
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This is how "Hold the Game for Ransom" printed.
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Logo tees play a huge part in Puma's graphic t-shirt business. I intertwined Puma's name with laces since it has been embedded in sneaker culture since existence.
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The Puma Suede is an iconic shoe in streetwear culture, it's only right it gets its' close ups.
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I was briefed on producing a t-shirt that implied thermal heating. As great sneakers are fondly called "heat," I used this to spur the idea of a Puma pair radiating and emitting strong thermal readings.