Brief: This is a self initiated brief. Work on something that interests you.
Response: After writing a dissertation on emotion and how it is the most important factor in sport brand communications, I wanted to create something with the same understanding.
Problem: Sport England reported only 3 I % of women in the U.K exercise regularly, This problem applies to women everywhere.Their report goes on to say there are a number of reasons stopping them, fear of being judged on ability, lack of confidence, practical barriers such as time, cost, unwelcoming environments & unpleasant workouts.
Solution: Give women complete control of their sporting experience and build a movement of women changing sport in their area.
Users from the app are celebrated in Crew's advertising to reinforce the change that they, as a global community are creating.
