Team: PUMA Brand Design.
Client: PUMA Global Retail Environments team and Commercial Marketing asked “What can we do in our stores that locals can see themselves in?”
Our response:
Give the locals cameras to show off their city.
Give the locals cameras to show off their city.
In order for this to turn out how we want globally, we created guidelines (explaining photography treatment, copy, typography, colours, do's and don't) and templates for stores to follow.
We also created a brief for photographers as their task is very important.
We ask them to start with sports and capture the essence of their city, showing why people are proud to be from there. How we see it, is that our homes are unlike anywhere else, that's why we proudly say "Let me show you where I am from."
When tourists come into the store, they get a feeling for the city and locals see their communities.
We ask them to start with sports and capture the essence of their city, showing why people are proud to be from there. How we see it, is that our homes are unlike anywhere else, that's why we proudly say "Let me show you where I am from."
When tourists come into the store, they get a feeling for the city and locals see their communities.
In Herzogenaurach (as below), together with the Retail team, we showed how it should look when complete.
PUMA HQ, Herzogenaurach, Germany.
Melbourne, Australia.
Dubai, UAE